Hinrich studied social and economic communication at the University of the Arts in Berlin. During his first semester break he got an internship at Lazlo Kadar Film in Hamburg.
Today, Hinrich is one the most established and sought-after music video directors in Germany.
The transition to directing commercials height years ago came naturally and proved quite successful, as he hasn't touched ground since. Within a short time, he was able to establish himself with image- films for Mercedes, Mitsubishi, VW Beetle, VW GTI and Audi. For Hinrich directing is not just a form of self-realization.
There are always demands for each project to conceptualize the "right" idea for the client. Each project is a new look onto an existing identity.